Communications Marketing & Digital Strategy

About the Role

South Dakota Farm Bureau is seeking an articulate, collaborative and experienced professional in Communications, Marketing & Digital Strategy to lead and execute comprehensive communications efforts that elevate our brand, engage stakeholders and advocate for agriculture across South Dakota.

This individual will shape and amplify SDFB’s voice across digital and traditional platforms, promote organizational priorities, and develop strategic marketing campaigns that showcase the value of Farm Bureau membership and South Dakota agriculture. This is a full-time, in-office position based in Sioux Falls, SD.

Key Responsibilities

Content Creation & Media Relations

• Plan and compose press releases, newsletters (both print and digital), talking points and marketing materials. 
• Write clear, accurate, engaging content for publication with a journalistic approach and integrity.
• Creative design and editing of programs, fliers, brochures and other print collateral both in-house and overseeing outside vendors.
• Work with leadership to plan and implement innovative marketing and communications strategies that align with SDFB’s mission and goals.
• Ensure consistent, professional branding across all platforms and materials.
• Oversee media relations strategies; develop relationships with media outlets and journalists to secure earned media for key events, initiatives and leaders. 
• Ability to create speeches, presentations, and/or written materials for CEO, board of directors, or other staff to communicate with media, members, legislators, elected officials or other industry stakeholders. 

Digital Strategy & Social Media

• Manage all digital platforms including website, email newsletters and social media channels, implementing SEO/SEM and utilizing analytics tracking to inform strategy.
• Place digital advertising and plan digital engagement, using latest technology and trends.
• Develop content creation and strategies for all social media platforms, increasing engagement and audience growth.
• Develop and manage a content calendar for digital campaigns and social storytelling.
• Monitor emerging platforms and industry trends to keep SDFB on the cutting edge of digital outreach.

Visual Media & Design

• Produce and edit photo and video content for events, campaigns and social media.
• Serve as staff photographer/videographer; maintain digital media library and assets.
• Design compelling graphics using graphic design platforms such as Canva (or other emerging tools) for print, web and social media.

Qualifications

• Bachelor’s degree in communications, ag journalism, marketing, public relations or related field (required).

• Accuracy of spelling, names, facts and details are absolutely required.

• Proficiency in AP-style writing and grammar guidelines required.

• 5+ years of progressive experience in communications, public relations or related field.

• Must have an eye for good graphic design, impeccable editing and proofreading skills and natural content creation ability.

• Knowledge and of agriculture, rural communities and emerging issues.

• Experience in video editing, graphic design and photography desired.

• Must be proficient with Microsoft Office and content management systems. 

• Experience with graphic design and related software programs desired.

• Knowledge and experience in social media, video, graphic design and other digital communication platforms. 

• Capacity to manage multiple projects under deadline with attention to detail and strategic insight.

• Strong verbal and written communication skills, including storytelling and messaging for varied audiences.

Why Work at South Dakota Farm Bureau?

We offer:

• Competitive compensation (Range starts $70K DOE)

• Comprehensive, low-cost benefits package

• A collaborative and mission-driven team culture

• Opportunities to shape public support around agriculture in South Dakota

• A workplace where your creativity, ideas and expertise are valued

How to Apply

Submit a cover letter and resume to the attention of Krystil Smit, SDFB Chief Executive Officer. 

Position open until filled. *Writing and AP-style assessments, in addition to your portfolio, may be requested if an interview is granted. 

Join us and help shape the future of agriculture in South Dakota!