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Digital Content Creator

WDAF-TV FOX4 Kansas City is seeking a creative, fast-moving Digital Content Creator who is passionate about local news and energized by social-first storytelling. This role focuses on producing short-form stories and videos for our digital platforms and social media, while supporting fox4kc.com and locally produced programs on the WDAF+ streaming channel. 

 

This is not primarily an on-air role. You’ll be hands-on—shooting, editing, and publishing content for Kansas City’s #1 news team, reflecting FOX4’s “Working For You” brand and serving our community. 

Responsibilities: 

• Create short-form video optimized for social platforms (vertical, square) and digital audiences. 

• Shoot and edit original stories using mobile and desktop tools (e.g., Adobe Premiere Suite, Photoshop). 

• Add captions, graphics, hooks, and thumbnails to drive engagement. 

• Pitch and develop daily digital story ideas rooted in local news and community impact. 

• Publish to fox4kc.com, station apps, and social platforms with attention to SEO, accuracy, and trends. 

• Collaborate with producers/managers to integrate content into WDAF+ streaming programs. 

• Periodically join our podcast-style show to discuss what’s trending on fox4kc.com and social. 

• Assess and elevate viewer tips. 

• Monitor analytics to refine content strategy and maximize reach. 

• Stay current on emerging platforms, tools, and best practices for digital storytelling. 

 

Requirements & Skills: 

• Passion for local news and serving the Kansas City community. 

• Excellent written and verbal communication; clear, concise AP-style writing. 

• Proven experience creating social-first or digital video content. 

• Strong shooting and editing skills; comfortable with mobile workflows and lightweight gear. 

• Ability to write engaging captions and headlines tailored for digital audiences. 

• Sound editorial judgment; familiarity with journalism ethics and copyright best practices. 

• Organized and adaptable; able to manage multiple projects and meet tight deadlines in a fast-paced, breaking-news environment. 

• Knowledge of SEO and basic graphic/video tools; motion graphics a plus. 

• Bachelor’s degree in Journalism, Communications, Digital Media, or equivalent experience preferred. 

• Schedule flexibility for early mornings, nights, weekends, and breaking news as needed