Outreach Coordinator

General Description:
The Outreach Coordinator is an essential part of the Appalachian Wild team and is part of the front line, helping share the stories of our wildlife patients and the mission of the organization. This position requires an enthusiasm for story telling and a passion for wildlife and the environment. Supporting ongoing needs of the organization through cultivation of supporters and followers via social media and other platforms. This is a very interactive position working with both animals and humans daily. 

Duties & Responsibilities:
The Outreach Coordinator has a wide range of duties that include, but are not limited to:

• Management and oversight of the Appalachian Wild social media platforms
   
• Monitoring and management of social media accounts, tracking analytics and trends
• Drive engagement on social media platforms 
• Daily interaction and engagement on most all social media platforms includes answering messages, responding to comments, interacting with followers, etc.
• Creation of content for social media platforms and other organizational usage
• Maintenance of a content library for social media usage and other communications and organizational usage
• Works closely with operational staff to capture and create content
• Works closely with development staff to promote fundraising initiatives, donor support, partner promotions, and overall mission and work of Appalachian Wild
• Contributes to written content shared via news, emails, electronic media, etc.
• Works with all teams to maintain a calendar of outreach material specific to organizational needs
• Oversight of a team of volunteers assisting with social media and other outreach efforts
• Overall promotion and story telling of the work happening at Appalachian Wild to encourage public awareness and education as it relates to wildlife and the environment