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Sales Development Program Sales Associate

Great company. Great people. Great opportunities.


If you’d like the chance to make your mark with the world’s largest equipment rental provider, come build your future with United Rentals!


As a Sales Associate, you will have an exciting opportunity to grow your sales career with the leader in the industry. You will be instrumental in supporting the business plan through profitable revenue generation. Gain valuable hands on training along with real world experience in the field, selling to actual customers with the opportunity to impact the company’s bottom line, increasing your skills and confidence!


Can be located anywhere in one of our 1200 + locations across North America. This position is working in conjunction with local branches near you and working independently. Must be within driving distance of a branch to successfully participate in this program. Talk with our team today to discuss location opportunities and relocation!


Sales Development Program - What We Do:

Sales Performance: improve time to productivity with automated learning paths and certify on execution and retention

Coaching: provide a structured coaching environment where reps & managers conduct weekly 1:1 coaching

Skills Development: gain confidence to handle any situation with video role plays, simulated sales scenarios and field ride-a-longs

Micro Learning: consistently distribute bite-sized content with engaging videos, quizzes & challenges


How We Do it:

Analytics: provide real-time visibility to achievements, measure capabilities and knowledge gaps

Gamification: engage and motivate teams with leaderboards & badges

Sales Tools: access content through both internal & customer facing programs

Artificial Intelligence: leverage descriptive & predictive intelligence to maximize engagement and proficiency


What you'll do:

Qualify and quantify the needs of our existing customer base by utilizing our CRM program,, and persuasive selling techniques

Validate and Collect primary decision maker's contact information and customer needs for use on future sales and marketing campaigns

Leverage marketing & Sales tools to identify and sell New Customers

Recover declining & dormant customers via our sales tools and comprehensive United Rentals value proposition

Support & learn about branch operations

Learn accurate use of United Rentals' IT systems for quotes, rental, sales, reservations, territory management

Coordinate with all branch departments to ensure customer satisfaction; and communicate field issues to branch personnel

Work with ISR's to provide solutions to customers around equipment needs assessment, training, demonstrations, quotations, catalogs, credit apps

Negotiate prices on equipment rentals and sales in accordance with pricing policies and procedures

Drive customer engagement to local events/promotions

Perform duties as assigned by management



Bachelor's degree or equivalent experience

One year experience in a sales related role preferred

Proven planning, problem-solving and negotiation skills

Excellent interpersonal & communication skills

Proficient computer skills with at least 1 year experience using Microsoft Office

Strong presentation skills and demonstrate effective sales orientation

Strong teamwork and organizational skills

Valid driver's license with acceptable driving record is a must

Willing and able to relocate

Why join us?


We don’t just “talk the talk!” We’re an award-winning company (recently named a Glassdoor Best Place to Work in 2023) that truly cares about our people - That’s why we offer best-in-class benefits and perks that will support you and your family. In addition to our health and financial plans, we also offer:

Paid Parental Leave

United Compassion Fund

Employee Discount Program

Career Development & Promotional Opportunities

Additional Vacation Buy Up Program (US Only)

Early Wage Access through Payactiv (US Hourly Only)

Paid Sick Leave

An inclusive and welcoming culture


Learn more about our full US benefit offerings here.


Mutual respect for the dignity and fundamental rights of all persons defines our culture. United Rentals, Inc. is an Equal Opportunity Employer and makes employment decisions regardless of race, color, religion, sex, national origin, age, genetic information, citizenship status, veteran status, sexual orientation, gender identity, disability, or any other status protected by law. If you need a reasonable accommodation at any point of the application process, please email for assistance.


United Rentals consists of a wide variety of roles with different duties and responsibilities. The actual pay rate offered to candidates varies depending upon a wide range of factors including specific position, education, training, experience, skills, and ability.