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Marketing Coordinator-Communication Specialist 3

Minnesota Department of Natural Resources
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Marketing Coordinator
Job Class: Communications Specialist 3
Agency: MN Department of Natural Resources

  • Job ID: 82426
  • Location: St. Paul
  • Telework Eligible: Yes, hybrid
  • Full/Part Time: Full - time
  • Regular/Temporary: Unlimited
  • Who May Apply: Open to all qualified job seekers
  • Date Posted: 12/13/2024
  • Closing Date: 12/19/2024
  • Hiring Agency/Seniority Unit: Department of Natural Resources
  • Division/Unit: Fish and Wildlife / Outreach
  • Work Shift/Work Hours: Day Shift
  • Days of Work: Monday - Friday typically, with several weekends annually
  • Travel Required: Yes - Occasional
  • Salary Range: $31.92 - $47.05 / hourly; $66,648 - $98,240 / annually
  • Classified Status: Classified
  • Bargaining Unit/Union: 214 - MAPE / Minnesota Association of Professional Employees
  • FSLA Status: Non-Exempt
  • Designated in Connect 700 Program for Applicants with Disabilities: Yes

The work you'll do is more than just a job.

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

Job Summary

 

The DNR is seeking to hire one (1) full-time Marketing Coordinator at our central office location in Saint Paul, MN. 

This position exists to lead, evaluate, administer, and monitor a highly visible statewide marketing program for the Fish and Wildlife Division (FAW). This position leads strategic development of annual marketing plans, budget allocations, and contractual agreements with external vendors and partners that aim to maintain or increase hunting, fishing and trapping license sales and spread awareness of sometimes controversial and sensitive issues to the fishing and hunting audience.

The position is directly responsible for developing and administering FAW’s marketing program under limited supervision. This includes developing FAW’s marketing strategy, managing FAW’s paid advertising, establishing campaign objectives based on analysis of license sales and other relevant data, and creating content and vendor contracts to execute each strategy. The position is responsible for ongoing customer relationship management (CRM) within the DNR's electronic licensing system ELS. 

The position develops performance metrics and uses analytics to evaluate FAW’s marketing performance and adjust strategies to optimize FAW’s marketing program effectiveness. The position presents results to DNR and partner leadership. The position monitors and researches marketing and outdoor recreation trends and advises on new techniques or platforms to increase FAW’s reach and impact. The position serves as the specialized, comprehensive expert in marketing strategy and partnerships for FAW and provides guidance on marketing management best practices to leadership.

The position coordinates closely with team members in the Integrated Public Relations Unit to ensure a cohesive approach to FAW’s marketing within the broader context of the division's public communications, and also works with division staff and subject matter experts to advance FAW marketing opportunities and communications goals, provides direction to Creative Services Unit and external contractors to create campaign deliverables, and collaborates with department communications staff and external partners to ensure effective internal and external coordination on DNR communications needs.
 

Responsibilities include but are not limited to: 

  • Lead development and coordination of the division's statewide marketing strategy based on budget resources, license sales data, state and national partnership opportunities, and other pertinent information. Manage day-to- day operations of marketing channels, including the customer relationship management system within the DNR's electronic licensing system to recruit, retain, and reactivate license customers and inform customers of important and sensitive issues.
  • Oversee all FAW paid advertising campaigns to include strategy, content development, budget, sentiment, and impact/effectiveness. This work may be done in partnership with an external marketing agency for large-scale campaigns, or the incumbent may execute and monitor ads for smaller initiatives.
  • Lead strategic partnerships with key state and national organizations for mutually beneficial collaborations and promotions designed to maintain or increase the number of hunters, anglers, and trappers in Minnesota. This includes identifying potential partners, initiating contact, and determining partner roles and responsibilities.
  • Serve as a specialized marketing consultant and expert to division staff regarding marketing, strategic communications, advertising, and promotions.
  • Administers a plan that collects, analyzes, and tracks Minnesota fishing, hunting, and trapping, license sales for the purpose of developing and implementing activities that retain, reactivate or recruit license buyers.
  • Actively seek and participate in professional development opportunities so that leadership, project management, and professional skills are maintained and enhanced.

This position has a flexible work arrangement and may be eligible to telework on a full or part-time basis which is subject to change. If approved, the employee would be required to complete a telework agreement. This position will require reporting to the primary work location occasionally for meetings, training, onboarding, or as needed by supervisor and will require occasional travel throughout the state; and travel out-of-state for at least one national conference per year. 

Qualifications

 

Minimum Qualifications

  • Three (3) years of experience in marketing, communications, and marketing campaigns with demonstrated experience planning, designing, evaluating, and implementing a program and project activities. 
    • A bachelor's degree in marketing, communications, natural resources, or a closely related field may substitute for one (1) year of experience. 
  • Experience in budgeting sufficient to recommend proposed changes to the program budget, and allocate campaign budgets, in line with agency policy and procedures.
  • Experience managing customer relationships through a variety of channels, including automated systems encompassing a large customer base, such as an electronic licensing system.
  • Knowledge of fishing and hunting activities sufficient to anticipate seasonal marketing and public communications opportunities, and provide insight for advance planning on contracts and partnerships agreements, graphics development, etc. 
  • Knowledge and understanding of hunter and angler recruitment, retention, and reactivation issues, trends, and best practices.
  • Knowledge of data analysis sufficient to evaluate program information and reports, diagnose problems and research alternatives.
  • Human relations skills sufficient to motivate, provide guidance, and achieve cooperation and commitment to program objectives.
  • Communication skills sufficient to work with a variety of interests, collaborate and communicate with stakeholders, and provide an understanding of marketing, fishing, hunting, license sales data, and recruitment and retention issues from the DNR's perspective.
  • Skills with office technology systems, such as Microsoft Office, or similar programs, data management systems, and internet applications, to assemble, analyze, and synthesize information from data sources.
  • Ability to interpret and apply related Minnesota state policies, procedures, rules, laws, and regulations sufficient to ensure compliance within internal operations and to promote compliance via public communications.
  • Ability to apply knowledge to complex issues sufficient to anticipate trends, analyze data, and find solutions that balance long-term demands.
  • Ability to motivate internal and external partners to provide support and collaborate on coordinated plans, including but not limited to the Recreational Boating and Fishing Foundation, National Shooting Sports Foundation, U.S. Sportsman's Alliance, Backcountry Hunters and Anglers, Women Anglers of Minnesota, Pheasants Forever, and other state chapters of organizations, and all DNR divisions and regions.

Preferred Qualifications

  • A bachelor's degree in marketing, communications, natural resources, or a closely related field.
  • Experience with fishing and hunting activities.
  • Experience working with and modifying an electronic licensing system focusing on hunting, fishing, trapping, and license sales.
  • Experience working with a customer base of one million or more customers.
  • Experience and knowledge with Minnesota state statutes, rules, and policies that relate to customer data privacy, sponsorships, gifts, donations, publications, contracting, and budgeting.
  • Experience working or partnering with government and non-government natural resource organizations.

Additional Requirements

There are no driving duties required.

Applicants must have the ability to meet the physical requirements and work in the environmental conditions of the position, with or without reasonable accommodations.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

It is policy of the Department of Natural Resources that all candidates submit to a background check prior to employment. The background check may consist of the following components:
• Conflict of Interest Review
• Criminal History Check
• Education Verification
• Employment Reference / Records Check
• License / Certification Verification
 

Application Details

 

How to Apply 

Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the Careers Help Desk at 651-259-3637 or email careers@state.mn.us. For additional information about the application process, go to http://www.mn.gov/careers.

Contact

If you have questions about this position, contact Deb Beyer at deborah.beyer@state.mn.us or 651-259-5192.

If you are an individual with a disability and need reasonable accommodation to assist with the application process, please contact the ADA Coordinator at ADA.DNR@state.mn.us. To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Tava Cayo at tava.cayo@state.mn.us.

Working together to improve the state we love. 

What do Minnesota's State employees have in common? 

  • A sense of purpose in their work
  • Connection with their coworkers and communities
  • Opportunities for personal and professional growth

Benefits 

As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.

Your benefits may include: 

  • Paid vacation and sick leave 
  • 12 paid holidays each year 
  • Low-cost medical, dental, vision, and prescription drug plans 
    • Fertility care, including IVF
    • Diabetes care
    • Dental and orthodontic care for adults and children 
  • 6 weeks paid leave for parents of newborn or newly adopted children
  • Pension plan that provides income when you retire (after working at least three years)
  • Employer paid life insurance to provide support for your family in the event of death
  • Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury
  • Tax-free expense accounts for health, dental, and dependent care 
  • Resources that provide support and promote physical, emotional, social, and financial well-being

Support to help you reach your career goals:

  • Training, classes, and professional development
  • Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov)

Employee Assistance Program (EAP) for work/life support:

  • A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance
  • Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
  • Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care

 

Programs, resources and benefits eligibility varies based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota. 

EQUAL OPPORTUNITY EMPLOYERS 

Minnesota state agencies are equal opportunity, affirmative action, and veteran-friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans.

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.

APPLICANTS WITH DISABILITIES

Minnesota state agencies make reasonable accommodations to their employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the Careers Help Desk at 651-259-3637 or email careers@state.mn.us and let us know the support you need.